Location: San Francisco Area

Company Overview

CivilGrid has been called “the Google Maps for pre-construction.” We solve a longstanding challenge for engineering and construction teams who need a better understanding of the environment they're building in, before construction begins. To achieve this, we uniquely consolidate thousands of datasets about underground utilities, land rights, geotech conditions, and more in an easy-to-use map that engineers and planners can access in real time. By providing the most comprehensive on-demand site data intelligence for project planning and design, we are enabling a safer and smarter construction process. Our commitment extends to enabling our customers to achieve project milestones in their project journey faster and with improved accuracy.

Job Summary

As CivilGrid’s Marketing Manager, you will be responsible for executing marketing programs. You will partner with the CEO, sales, customer success, product management, and our Outside CMO to develop and execute events, social media posts, email marketing, website management, customer case studies, and more. You will support our commercial initiatives, targeting market segments and key accounts to boost our market presence and revenue, as well as broader 1: many,  ABM initiatives.

Key Responsibilities

• Implement marketing programs that generate awareness and inbound demand that results in pipeline from key B2B accounts in the construction technology sector.
• Manage end-to-end execution of marketing activities: events, email marketing, content creation, civilgrid.com, and digital advertising.
• Report on program performance to adjust promotional channels and content accordingly.
• Work closely with sales teams to ensure alignment on target accounts, campaign execution, and lead generation goals.
• Use marketing software and analytics to measure and improve the effectiveness of marketing initiatives.
• Manage external vendor resources

Qualifications

• At least 4 years of experience in marketing, with exposure to programs that drive awareness and demand, preferably in a B2B environment.
• Familiarity with both broad-reach and targeted marketing strategies and tactics
• Experience assisting in the management of marketing programs and collaborating with marketing agencies.
• Working knowledge of B2B marketing tools, including marketing automation and CRM software.
• Basic analytical skills to interpret program performance and market data.
• Strong writing skills with the ability to create clear, engaging content for various marketing channels including emails, social media posts, blog articles, and product descriptions. Attention to detail and the ability to adapt tone and style for different audiences is essential.
• Good communication and collaboration skills